Promoting your brand has always proven to be in favour of business. With the promotion, the audience gets to know about a product in detail. Likewise, while doing advertisements, we can easily market our product with the brand in front of the viewers and can grab their attention. This is also known as Pos Advertising. Where a company advertises its product according to the point of sale. So that a company can divert the mind of the targeted audience. Whereas, doing advertisements has always been a part of the business industry. This increases sales in any business and encourages clients to spend more while also increasing familiarity with marketing campaigns and branding. This is what MIND-WALK is famous about.
Basically, Mind-walk is an advertising company. It serves its clients by doing advertisements for its products. Our advertising agency is very professional and creative on the work front. Our agency handles overall marketing and branding strategies and promotions for its clients.
What is pos advertising?
Point of Sale advertising is also known as Point of Purchase, which means increased sales in a business. Pos advertisement encourages clients more and this is the easiest way of attracting the attention of the clients. It has been often seen that more than 80% of customers do in-store shopping impulsively. This means that by using certain displays, advertising or another promotional material one can easily divert the mind of the customers to make a purchase based on this. With the help of pos advertisements, customers get extra information about a product, which helps them in making a decision. As such it is key that you have the best possible POS in order to counter the effect of online sales and increase your takings. If the implementation of pos is correctly displayed then it can help in driving sales of any product. Apart from this, pos may come in many forms including posters, free-standing display units, window graphics, etc.
Importance of pos advertising:
In order to make pos marketing work, the product must be visible throughout the retail environment and must tie in with any current campaigns or promotions that you are running. You may have some amazing window decals or posters designed which will help to drive your sale, but these are useless if you haven’t organized their arrival before the promotion. Remember pos advertising agencies need time to set up pos in line with the promotion, so ensuring familiarity with positioning and assembling the pos is key, but more important is being sure of the product arrives in store on time.
How Mind-walk serves its clients :
Mind-walk is an expert in connecting clients. We have highly professional and expert staff who can assist you with your point-of-sale advertising and surrounding campaigns. Given the difficulties of trying to compete with online and eCommerce sites, it is more important than ever to have specialist assistance, so get in touch with Mind-walk for a better experience. We do the marketing of products on Vinyl, Sunboard, rollup standy, flenges, acrylic stands, canopy, promotable, etc. Our creative department is the one that really drives an agency. They are the people who think in an innovative manner and then bring out things we end up seeing. Our professional team is good at thinking of unusual and interesting ways of conveying to consumers the message about the product. Our staff does much of the interaction with the client. They sit in on strategy meetings and give inputs as to how the brand's positioning can be taken forward.
Pos advertising example :
Point-of-sale advertising has been very common and high-tech nowadays. It is a form of sales promotion in which products are displayed near, next to, or on a transactional purchase area, magazines, comics, tobacco, soft drinks, candies, novelty products, etc. are the finest examples. Whereas, a clever ad is more likely to have an effect if the person viewing it has the opportunity to buy that product right there. If shoppers are already making a purchase, there’s a better chance they’ll add something new to it.
Growth of pos advertising:
The global Point of Sale market size in these years is-
USD 25.24 billion in 2022 to USD 70.75 billion by 2029 expected
USD 22.08 billion was in 2021
The global market exhibited a decline of 1.1% in 2020 as compared to 2019
Pos advertising works in a very effective manner. It helps in promoting your product in front of the viewers.
Pos advertisement is very helpful in promoting brands.
Yes, we have highly experienced and pocket-friendly service providers in the city.
An advertising strategy decides how your business will use advertising to reach your target customers. Your strategy should include- whom you are trying to reach and what are you trying to achieve.
